Parity Pricing

Offer geo-targeted discounts based on visitor location to increase global conversions.

Parity Pricing displays location-based discounts to visitors from specific countries. This helps you capture sales from price-sensitive markets without reducing prices for everyone.

RevDock automatically detects visitor location using Cloudflare or Vercel headers. No additional setup required.

How It Works

Visitor lands on your site
RevDock detects their country from request headers
If their country matches your target list, the banner appears
Banner displays your discount code and custom message

Configuration

Content Settings

Option	Description	Example
Target Countries	Countries that will see the discount banner	India, Brazil, Mexico
Discount %	The discount percentage to display (1-99)	`30`
Coupon Code	The actual coupon code visitors will use	`INDIA30`
Message	Custom message with placeholders	`Hey! We noticed you're from {country}. Get {discount}% off with code {coupon}`

Message Placeholders

Use these in your message:

{country} — Visitor's country name
{discount} — Discount percentage
{coupon} — Coupon code

Appearance Settings

Option	Description	Default
Background Color	Banner background	`#1e1e1e`
Text Color	Message text color	`#ffffff`
Border Radius	Corner roundness (0-32px)	`8`
Position	Banner position on screen	`bottom-right`
Offset	Distance from edge (px)	`16`

Position Options

top-left
top-right
bottom-left
bottom-right

Behavior Settings

Option	Description	Default
Show Close Button	Allow visitors to dismiss the banner	`true`
Dismiss Duration	Hours before showing again after dismiss (0-720)	`24`

Setting dismiss duration to 0 will show the banner on every page load, which may annoy visitors.

Page Targeting

Control which pages show the parity pricing banner.

Option	Description
Target Pages	Only show on these pages (leave empty for all)
Exclude Pages	Never show on these pages

Wildcard Patterns

/pricing/*        → matches /pricing/pro, /pricing/enterprise
*/checkout        → matches /en/checkout, /fr/checkout
/about            → matches exactly /about

Common exclusions: /admin/*, /api/*, /dashboard/*

Best Practices

Research purchasing power — Target countries where your standard pricing may be out of reach
Match your Stripe coupons — Make sure the coupon code actually works in your payment system
Keep messages short — The banner should communicate value quickly
Test the discount amount — Start with 20-30% and adjust based on conversions
Exclude checkout pages — Avoid showing discounts after someone has already committed to purchase

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