Widgets
Feedback Survey
Collect valuable insights from visitors with customizable multi-question surveys.
Feedback Survey lets you create and deploy custom surveys to collect insights from your visitors. Build multi-question surveys with different question types and trigger them based on user behavior.
Surveys typically get 10-30% completion rates. Keep them short (3-5 questions) for best results.
How It Works
- Create a survey with one or more questions
- Set when the survey should appear (time, scroll, exit intent)
- Visitors see the survey and can complete or skip it
- Responses are collected in your dashboard
Configuration
Survey Management
You can create multiple surveys and switch between them:
| Option | Description |
|---|---|
| Survey Name | Internal name for organization |
| Status | Control which survey is live |
| Active Survey | Which survey visitors see |
Survey Status
| Status | Behavior |
|---|---|
draft | Not shown to visitors |
active | Currently collecting responses |
paused | Temporarily disabled |
Only one survey can be active at a time. Changing the active survey takes effect immediately.
Question Types
Each survey can have multiple questions of different types:
Multiple Choice
Let visitors select from predefined options.
| Option | Description |
|---|---|
| Question Text | The question to ask |
| Options | 2+ choices for the visitor |
| Allow Multiple | Let them select more than one |
| Required | Must answer to continue |
Example:
How did you hear about us?
○ Search engine
○ Social media
○ Friend referral
○ AdvertisementRating Scale
Collect numeric ratings.
| Option | Description |
|---|---|
| Question | What you're measuring |
| Scale | 1-5 or 1-10 |
| Labels | Low/high end descriptions |
| Required | Must answer to continue |
Example:
How would you rate your experience?
[1] [2] [3] [4] [5]
Poor ExcellentNPS (Net Promoter Score)
Standard 0-10 recommendation scale.
| Option | Description |
|---|---|
| Question | Usually "How likely to recommend" |
| Required | Must answer to continue |
Example:
How likely are you to recommend us to a friend?
[0] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
Not likely Very likelyOpen Text
Free-form text responses.
| Option | Description |
|---|---|
| Question | What you're asking |
| Placeholder | Hint text in the input |
| Max Length | Character limit (up to 500) |
| Required | Must answer to continue |
Example:
Any additional feedback?
[ ]
Type your answer...Trigger Settings
Control when the survey appears.
| Trigger Type | Description |
|---|---|
| Time Delay | Show after X seconds on page |
| Exit Intent | Show when visitor is about to leave |
| Scroll Depth | Show after scrolling X% of page |
Time Delay
| Option | Description | Range |
|---|---|---|
| Delay Seconds | Wait time before showing | 1-300s |
Scroll Depth
| Option | Description | Range |
|---|---|---|
| Scroll Percentage | How far down the page | 10-100% |
Exit intent trigger doesn't work on mobile. Consider using time delay for mobile visitors.
Style Settings
| Option | Description | Default |
|---|---|---|
| Position | Where the survey appears | bottom-right |
| Background | Card background color | #ffffff |
| Text Color | Primary text color | #1a1a1a |
| Accent Color | Buttons and highlights | #0066ff |
| Border Radius | Corner roundness (0-32px) | 12 |
| Max Width | Survey width (280-500px) | 360 |
Position Options
| Position | Effect |
|---|---|
bottom-right | Corner card |
bottom-left | Corner card |
center | Modal overlay |
Behavior Settings
| Option | Description | Default |
|---|---|---|
| Show Once Per Visitor | Only show survey once ever | true |
| Dismiss Cooldown | Hours before showing again if dismissed | 168 |
| Show Progress Bar | Display progress through questions | true |
| Allow Skip | Let visitors skip non-required questions | true |
Thank You Screen
| Option | Description | Default |
|---|---|---|
| Thank You Message | Text shown after completion | Thanks for your feedback! |
| Duration | How long to show message (1-10s) | 3 |
Page Targeting
Control which pages show the survey.
| Option | Description |
|---|---|
| Target Pages | Only show on these pages (empty = all) |
| Exclude Pages | Never show on these pages |
Wildcard Patterns
/pricing/* → matches /pricing/pro, /pricing/enterprise
*/checkout → matches /en/checkout, /fr/checkout
/about → matches exactly /aboutRecommended:
- Target:
/pricing,/features,/thank-you - Exclude:
/checkout/*,/dashboard/*,/docs/*
Best Practices
- Keep it short — 3-5 questions maximum for best completion rates
- Lead with easy questions — Start with multiple choice, end with open text
- Make most questions optional — Required questions cause drop-off
- Use NPS sparingly — One NPS per survey is enough
- Time it right — Don't interrupt users immediately; wait for engagement
- Thank visitors — A genuine thank you message improves perception
Survey Templates
Customer Satisfaction
1. How satisfied are you with our product? (Rating 1-5)
2. What do you like most? (Multiple choice)
3. What could we improve? (Open text)Feature Discovery
1. How did you hear about us? (Multiple choice)
2. What problem are you trying to solve? (Multiple choice)
3. Is there anything we could add? (Open text)NPS Survey
1. How likely are you to recommend us? (NPS 0-10)
2. What's the main reason for your score? (Open text)Post-Purchase
1. How was your checkout experience? (Rating 1-5)
2. Was anything confusing? (Open text)
3. Would you buy from us again? (Multiple choice)